App Store Screenshots need to do more than show screencaps from an app – they need to convey features and establish a voice for the app. Developers must consider several factors, such as color choice, font for the screenshot copy and how the screens…
Lees meerThe Google Play Store has recently undergone new updates designed to help developers reach users and monetize their apps. These changes can help improve user engagement, app distribution and managing subscriptions. Developers with apps available on …
Lees meerApple has a strict set of App Store Guidelines that developers must follow in order to avoid being removed. Recently, it was announced that the guidelines will prevent developers from selling cloud gaming apps on the App Store. This could have an im…
Lees meerWith iOS 14 on the horizon and a new beta released, app developers are preparing their apps to run properly on the new OS. Developers behind email and browser apps may have a little extra work to do, as Apple has published special guidelines and set…
Lees meerGoogle has announced the release of three new Pixel phones to be released in the coming months: Pixel 4A, Pixel 5 and Pixel 4A 5G. The first of these new devices will be released by the end of August, with the other two set to ship this fall. With t…
Lees meerEach year, the tech world waits to see what Apple will bring to its new iPhone devices. Traditionally, new devices are announced in September, such as during 2019’s “By Innovation Only” event revealing the iPhone 11. However, the next release may be…
Lees meerThe App Store and Play Store have faced accusations of anti-competitive behavior, and now their respective companies are defending themselves before the US House of Representatives. The CEOs of Apple, Google, Amazon and Facebook are testifying befor…
Lees meerAn App Store Description needs to entice users while describing the app to them. There are many ways developers attempt this, from calling out their awards and accolades to presenting lists of all the features the app provides, but each store has di…
Lees meerApple product users are familiar with tools like “Find My Phone” and “Find My Mac,” which can help locate lost or stolen Apple devices. The feature is expanding to allow third-party devices to be tracked, but not without some caveats. This may have …
Lees meerApp Store Optimization requires optimizing all aspects of your app, especially the visual elements. What visual makes a first impression more than the App Icon? Your App Icon plays a significant role in drawing users to the app and conversions. Crea…
Lees meerAn App Store Video, including the iOS App Preview and Google Play Promo Video, can set the tone for an app or mobile game. Using in-app footage and music can establish an atmosphere while conveying information about the app. We can see this in the v…
Lees meerGoogle Play Pass, the subscription service that lets Google Play users access a wide array of paid app content, is expanding. Google will be making the Play Pass service available in nine new territories, in addition to adding additional content and…
Lees meerApp Store Connect and the Google Play Developer Console are excellent platforms for measuring analytics, but even they can occasionally have errors where app metrics are misreported. While these errors are not common, they can cause concern for deve…
Lees meerA picture says a thousand words, but sometimes an App Store Screenshot needs to say a little more. App Store listings can include several screenshots with copy to describe their purpose to users. PaperKarma is an app designed to stop physical junk m…
Lees meerIs your app ready to launch? You need to be certain, otherwise a faulty launch could set your app back. If you think it’s time to launch, take a look at our App Launch checklist and make sure you’ve got everything you need prepared. Pre-Launch Follo…
Lees meerFollowing a recent announcement on the Google Play Developer Console, Google Play apps that offer subscription or account services will need to make certain services mandatory. This change will make Account Hold and Subscription Restore capabilitie…
Lees meerApple Arcade, the App Store’s subscription game service, provides users with unlimited access to over 100 games for the price of $4.99 a month. Yet Apple can afford to be choosy, as it’s cancelling several Arcade game contracts in the company’s effo…
Lees meerWith Android 11 on the way, Google announced new security and privacy features users can expect to see after the update. These include new settings for location tracking, device access and authentication. App developers should be aware of these chan…
Lees meerWhen Apple announced App Clips at WWDC 2020, it was described as a new means to improve app discovery and usage. With more information about App Clips coming out, we can learn how they do that and how developers can utilize them to improve conversio…
Lees meerAmong the many changes Apple announced with iOS 14, the Apple IDFA Policy may have flown under the radar. However, its impact on mobile marketing is not to be underestimated. The policy change can have a significant effect on mobile acquisition camp…
Lees meerThe App Store Review process is undergoing new changes in the wake of WWDC 2020. These changes will add new options for developers whose apps or updates are rejected for guideline violations, including ways to ensure bug fixes and updates will still…
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