The App Store Description is what gives users important details about an app. It should be engaging, informative and easy to read. “Tap Cats: Epic Card Battle CCG,” a mobile game available on the Apple App Store and Google Play Store, is the subject…
Lees meerPre-order apps help create early buzz for an app or mobile game and build downloads for its launch. When preparing an app for pre-order, developers should be sure to consider App Store Optimization best practices and use the pre-launch period as tim…
Lees meerGoogle Play ASO requires different techniques and strategies than ASO for the Apple App Store. As the stores use different algorithms and have different rules, the same optimizations cannot work on both. App developers ready to launch their Android …
Lees meerApp Store Screenshots are key to user conversion, especially when there’s a relevant event on the horizon. The Super Bowl is approaching, so developers of football apps should aim to capitalize on the event. In order to appeal to users searching for…
Lees meerThe Google Play Store has begun rolling out an update to how videos are shown in search results. Google Play Videos now automatically play in search results for certain brands, so app developers should consider how their videos are displayed and per…
Lees meerApp Store Optimization is not just App Store SEO. Whereas SEO focuses on web search engines, ASO is designed specifically for mobile App Stores. Failing to understand this distinction can lead developers to utilize inaccurate data, design App Store …
Lees meerAn App Store Video is a great way to engage users and demonstrate an app’s features in action. For mobile games, this can be a powerful tool for driving conversion. Call of Duty Mobile, a mobile version of the popular console FPS game franchise, use…
Lees meerApple Search Ads (ASA) is a powerful tool for reaching users on the Apple App Store. In addition to gaining paid installs, a good Search Ads campaign can also benefit an app’s organic growth. As it is a helpful tool for App Store Optimization, devel…
Lees meerAn App Store Description should convey the uses and purpose of an app in a way that users can read easily. It can be tricky for apps that serve an important purpose to condense everything down, but it is necessary. Be My Eyes, an app designed to hel…
Lees meerAn App Store Video, whether it’s an App Preview Video on the Apple App Store or a Promo Video on Google Play, can be a powerful tool for user conversion. A good video can increase conversions by up to 25%, although a poorly-made one can have an equa…
Lees meerApp Store rankings are key to success on the App Store and Play Store. An app’s ranking determines how easy it is for users to find it in the stores. Since 70% of app discoverability happens in searches, the higher your app ranks for search terms, t…
Lees meerThere are multitudes of apps on the market that can serve nearly every need, but with the great variety comes intense competition. Translator apps are a great example of apps with high competition and high demand – which means that App Store Optimiz…
Lees meerThe App Store Description should tell users everything they need to know about an app in a clear and easy to read manner. There are many ways a description can go about this, but there are several best practices that remain consistent. For Fallout S…
Lees meerAs the app economy continues to grow, overall app profits consistently increase. Apple recently announced record App Store revenue from 2019’s holiday season, clearly indicating a growth in app profits for the company. Developers wanting to make the…
Lees meerQuora is an online platform where users can ask questions covering a number of topics, with apps available on the Apple App Store and Google Play Store. One component of success on the stores is app store screenshots that showcase the uses and benef…
Lees meerChat bots and virtual assistants are helpful applications that can serve a wide number of purposes. From helping direct customers to friendly conversations with users, they’re utilized in several fields and in many ways. Chat bot and virtual assista…
Lees meerMany apps rely on embedding or accessing web content, from shopping apps to social networking. These apps will need to update the API they use, as Apple has announced that all apps on the App Store must move from the UIWebView API to WKWebView. Deve…
Lees meerWith 2019 nearing its end, it’s time to take a look back and see how App Store Optimization has changed over the past year. The year was filled with changes that impacted all parts of the app ecosystem, from new devices and operating systems to new …
Lees meer2020 is around the corner, so app developers and marketers should begin thinking about their App Store Optimization plans for the coming year. In order to help developers build good ASO habits to help them in the days to come, we’ve compiled a list …
Lees meerWith 2020 approaching, user interest in apps for the new year is growing, including New Year Countdown apps and New Year’s Resolution apps. These apps need to make a good first impression when they appear in search results. This is where the app ico…
Lees meerFor an app to gain installs, developers must show users what makes the app great. While this can be done through screenshots and descriptions, App Preview videos are another effective way to help with conversion. A good App Preview video can increas…
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