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Digital Wellbeing Apps: Google’s Offerings & Developer Opportunities

vrijdag 25 oktober 2019 inGummicube (bestaat niet meer) (iOS)

Following the Android Dev Summit, Google has revealed five new experimental apps, along with instructions on how to design similar ones, to demonstrate how apps can be used to assist with mental well-being in a digital era. Called the Digital Wellbe…

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Android Dev Summit 2019 Highlights

donderdag 24 oktober 2019 inGummicube (bestaat niet meer) (iOS)

The 2019 Android Dev Summit has begun, with two days of announcements and sessions. Now that the keynote has ended, there are a number of announcements and highlights that developers should consider for app development and App Store Optimization. Ap…

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Dumb Ways to Draw App Store Spotlight

dinsdag 22 oktober 2019 inGummicube (bestaat niet meer) (iOS)

Dumb Ways to Draw is a game where players use the touchscreen of their mobile devices to draw on the game screen and get bean-shaped characters to safety. The game recently updated for Halloween with special event levels and is featured on the iOS A…

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What is in a Name? Why Your iOS App’s Name Matters for ASO

zaterdag 19 oktober 2019 inGummicube (bestaat niet meer) (iOS)

Choosing a name for your app is important in more ways than you might think. Not only is it key for your branding and informing users of its purpose, but it also is essential for App Store Optimization. Your iOS app’s title and subtitle influence yo…

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iOS 13 Adoption at 50%: What this Means for Your ASO Strategy

vrijdag 18 oktober 2019 inGummicube (bestaat niet meer) (iOS)

Apple recently announced that iOS half of all Apple devices are currently running iOS 13, including a larger percentage of all devices introduced in the last four years. The latest operating system can run on iPhone SE devices and on, as well as the…

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What to Expect at Android Dev Summit 2019

donderdag 17 oktober 2019 inGummicube (bestaat niet meer) (iOS)

Google’s Android Dev Summit will kick off on October 23, 2019, where keynote speakers and presenters will go over the latest in Android app development. The summit comes shortly after the “Made by Google” event, which revealed the Google Pixel 4, so…

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CodyCross App Store Spotlight

dinsdag 15 oktober 2019 inGummicube (bestaat niet meer) (iOS)

CodyCross is a crosswords app with scenic backgrounds and an alien mascot character. For a subscription fee, users can get weekly puzzles of varying difficulties and themes. Can CodyCross solve the puzzle that is App Store Optimization, or does it g…

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Google Ads Changes Frequency Caps

zaterdag 12 oktober 2019 inGummicube (bestaat niet meer) (iOS)

Paid marketing, such as Google Ads and Apple Search Ads, is a tool that can enhance an app’s conversions and organic rankings. Every paid install can help an app gain 1.5 more organic installs, so paid acquisition helps apps even when the paid campa…

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Upcoming Google Play Store Changes in Version 17.0.11

vrijdag 11 oktober 2019 inGummicube (bestaat niet meer) (iOS)

Google has begun rolling out the latest version of the Google Play Store, version 17.0.11. This update includes design changes that app developers will want to keep in mind for both their app and developer pages, as it may impact their App Store Opt…

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Designing Your Creative Sets for Dark Mode

woensdag 9 oktober 2019 inGummicube (bestaat niet meer) (iOS)

An app’s creative set will be a potential user’s first impression of your app. A study by neuroscience research company Neurons Inc. found that mobile advertisements trigger reactions in less than half a second. Similarly, developers only have a bri…

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Serial Reader App Store Spotlight

dinsdag 8 oktober 2019 inGummicube (bestaat niet meer) (iOS)

Serial Reader is an app designed to help people read classic works of literature in bite-sized pieces. The app boasts over 650 books in 20-minute issues, customizable features, badges and more. For users to enjoy their books, first they must find th…

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Swipe Keyboards and iOS 13: How Apps Can Stay Competitive

donderdag 3 oktober 2019 inGummicube (bestaat niet meer) (iOS)

Often times, new operating systems introduce built-in functions that threaten to make third party apps redundant. For instance, Apple’s own features have been in competition with screen time and parental control apps. Now, swipe keyboard apps may ha…

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Mario Kart Tour App Store Spotlight

dinsdag 1 oktober 2019 inGummicube (bestaat niet meer) (iOS)

Nintendo’s Mario Kart franchise has made its way to mobile phones with the long-awaited Mario Kart Tour. While the app is seeing early success from the brand’s popularity, it still needs App Store Optimization if it wants to race with the top of the…

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Apple Arcade vs Google Play Pass

zaterdag 28 september 2019 inGummicube (bestaat niet meer) (iOS)

Shortly after Apple released Apple Arcade with iOS 13, Google Play launched the Google Play Pass. Now both stores have a subscription service for apps, both of which have been inviting select developers to contribute games. The new subscription opti…

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Update Your iOS Creatives for Dark Mode

vrijdag 27 september 2019 inGummicube (bestaat niet meer) (iOS)

One of the most widely advertised features of iOS 13 is Dark Mode. When Dark Mode is active, the phone’s visuals turn to a darker shade for use at night and in low-light conditions. While many developers have worked on adjusting their apps to look g…

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ASO Seasonality: Optimize for Halloween

donderdag 26 september 2019 inGummicube (bestaat niet meer) (iOS)

As Fall begins, app developers should start thinking about seasonal updates for their app. Many may want to change their app’s graphics or introduce special events, but seasonal updates go beyond what’s in the app. It also means updating App Store a…

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Warhammer 40,000: Freeblade App Store Spotlight

dinsdag 24 september 2019 inGummicube (bestaat niet meer) (iOS)

Warhammer 40,000 is a popular miniatures wargame with an expansive lore. Games Workshop and Pixel Toys have brought that story to mobile games with “Warhammer 40,000: Freeblade,” a mobile game that recently updated for iOS 13. Do the game’s App Stor…

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Apple Adds Subscription Billing Grace Period

zaterdag 21 september 2019 inGummicube (bestaat niet meer) (iOS)

App subscriptions can be a great source of income for the developers, especially when the subscriptions automatically renew. However, there are instances where a user cannot pay on the exact date of renewal, whether it’s due to credit card issues or…

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iOS 13 Launches: What App Developers Should Know

vrijdag 20 september 2019 inGummicube (bestaat niet meer) (iOS)

After months of buildup, beta tests and preparation, Apple has launched iOS 13. The latest version of its operating system brings new features and functionality to the iPhone, which developers should take into consideration for their apps and App St…

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Promote iOS In-App Purchases & Free Trials on the App Store

donderdag 19 september 2019 inGummicube (bestaat niet meer) (iOS)

In-app purchases don’t necessarily need to happen directly from the app. Apple allows users to make purchases from within the App Store, which can then be instantly applied to the app. Because of that, developers can promote their in-app purchases, …

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Wattpad App Store Spotlight

dinsdag 17 september 2019 inGummicube (bestaat niet meer) (iOS)

Wattpad is an app designed for writers and readers alike to connect. The app’s description boasts that many top-selling authors got their start on Wattpad, but for a writer to get discovered on Wattpad, first they must discover the app in the store.…

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