Google Play has been adjusting its app review process, requiring some apps to take more time for a thorough review before approval. This can impact the timing of an app or update going live, so developers should keep it in mind when pushing out upda…
Lees meerApple has announced several changes to the App Store Guidelines in advance of the upcoming iOS 13 rollout. While developers will be able to submit their iOS 13 and watchOS 6 apps to the App Store, they’ll want to keep these guidelines in mind for th…
Lees meerApple’s “By Innovation Only” keynote event has concluded, and the major announcements were the new Apple devices and services. App developers, iPhone aficionados and tech experts alike watched with anticipation to see what news was coming from Apple…
Lees meerKickstarter is a crowdfunding site that has helped launch games, films, music projects and much more. Its mobile app allows users to back projects and campaigns from their smartphones, but just like a good Kickstarter campaign needs to be discoverab…
Lees meerThe Google Play Developer Console offers a number of tools to help developers manage their apps, including acquisition reports. A recent error in the reports has developers reexamining their traffic, but it serves as a good example of how understand…
Lees meerThe new Android operating system has launched, breaking the dessert-themed names with “Android 10.” The latest update has brought many changes, some of which can impact apps and their App Store Optimization. As the update rolls out, developers shoul…
Lees meerNew Pokémon apps typically take off fast in the App Store and Google Play Store, starting with Pokémon GO and continuing on to its latest app: Pokémon Masters. This new mobile game is starting off strong, having used pre-ordering to build momentum a…
Lees meerApple has announced its next annual keynote event, set to take place on Tuesday, September 10th. The event, titled “By Innovation Only,” will be held at the Steve Jobs Theater in Cupertino, California, starting at 10 AM PT. With the event approachin…
Lees meerScreenshots are one of the most crucial components for conversion. When a user discovers your app on the App Store and Play Store, you’ll want to make a strong impression. Users typically spend 2-3 seconds on a single search result before they eithe…
Lees meerSmart phones. For all the value they bring to work and life, smart phones can sometimee be a distraction. One of the millions of apps that aims to solve this problem is Forest, an app that turns time spent away from the phone into points that users …
Lees meerAfter all the time and energy developers spend on creating their apps, a positive rating and review can be a welcome sight. They can signal to the developer that their hard work has paid off, and they’ve created something users are liking. Ratings a…
Lees meerThe app market is a global force, so developers often want their apps to be available in several different regions. Until recently, certain apps were unavailable in South Korea, due to age restrictions on content. To help with this, Apple has update…
Lees meerThe Google Play Store frequently launches updates to improve the user experience. The latest update is a structural change, which includes adjustments to how apps are sorted and viewed. Google claims the redesign is intended to “improve app discover…
Lees meerVRV is a video streaming app offering licensed content from a range of networks, creators and distributors. Users can watch classic cartoons, live action shows from overseas, web originals and more. Before they can watch anything, though, they need …
Lees meerUntil recently, Google Play would have apps reviewed and approved or rejected within hours of submission. That is now changing with a new Play Store policy, wherein apps will take up to three days for approval. Developers will want to keep this in m…
Lees meerGoogle has recently added a new feature to the Play Store, allowing developers to add tags to their apps. While the feature is just rolling out to developers, it’s important to monitor the impact these tags will have on App Store Optimization and an…
Lees meerApple Search Ads is a great tool for marketing your mobile app; it can help put your app in front of users while contributing to its organic growth. With that in mind, developers running Search Ads should monitor their campaigns closely, as any chan…
Lees meerThere’s a plethora of shopping apps on the App Store and Google Play Store, each trying to find a different niche to target. Boxed is a shopping app that delivers in bulk at wholesale prices, in order to meet consumer demands for both quantity and a…
Lees meerApple is making a change to its operating system with the release of iOS 13, designed to improve user security. This change will impact several apps, particularly those with VoIP capabilities. Apps with those capabilities should prepare to update ac…
Lees meerA/B testing is an essential part of an App Store Optimization strategy. It’s crucial to test all aspects of your app’s metadata with different variants of its creatives and description to understand what users react to. Google Play offers Store List…
Lees meerMailchimp is an email marketing platform for small businesses, with a companion app designed to enable users to manage their contacts and emails from their mobile devices. While the app’s team understands multiple facets of marketing, mobile marketi…
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