With 2019 coming to an end, Apple and Google have announced their picks for the top apps of the year. Apple’s “App of the Year” and Google’s “Best of 2019” winners are good examples of what makes a successful app. Of course, even the best apps can s…
Lees meerUpdating apps to align with shifting user interests can help an app succeed. This can be seen with sports apps, where the apps need to update based on what sport is in season. A sports app that still calls out hockey information during baseball seas…
Lees meerApp store descriptions serve several purposes for an app, from informing users of its features to impacting keyword indexation and Apple Search Ads relevancy. Boomerang is a video streaming app with thousands of classic cartoons, available on the Ap…
Lees meerReaching and converting users is an important aspect of App Store Optimization, but retaining them is just as important. When users leave app store reviews, properly responding can make the difference between retaining users (as well as potentially …
Lees meerWith the holidays approaching, seasonal apps are seeing an increase in popularity. In order to appeal to users, these apps need to include strong creatives. This includes app store screenshots and videos, especially for photo and video apps. One suc…
Lees meerApple has announced the App Store Connect Holiday Schedule. During this time, App Store Connect will not accept any new apps or updates, so as to give Apple’s team time off to enjoy the holidays. Developers will want to keep this time frame in mind …
Lees meerNew app developers may feel overwhelmed trying to get their apps discovered on the stores. They may have heard that App Store Optimization (ASO) is important to succeed, but might not know what ASO is or how to get started. As such, we’re here to an…
Lees meerSlickdeals is an app designed to help users find and share deals and coupons. With Black Friday approaching, the app’s optimization has been adjusted to target the shopping season. Seasonality requires updating several aspects, including the title, …
Lees meerThe key success factor in any industry, especially amongst retailers, is the continual optimization for consumer buying trends as new technology emerges. Shopping has changed from brick and mortar stores to e-commerce, then from e-commerce to m-comm…
Lees meer“Minecraft” is an immensely popular video game where players can mine for material, explore, craft items and build structures. The studio recently launched an augmented reality Minecraft app called Minecraft Earth, which brings the exploration and c…
Lees meerThe app market is global, but not all apps are meant for users worldwide. Some apps are designed for specific countries, states or even individual cities. When an app targets a smaller market, it’s especially important that it can reach and convert …
Lees meerDisney+, the streaming app for all of Disney’s movies and TV shows, has launched. Within the first 24 hours, the app received an estimated 3.2 million downloads across the App Store and Google Play Store. While this is a successful launch, good App …
Lees meerYour app’s install and uninstall rates are critical metrics to understand, and can help shape your development and App Store Optimization strategies. High uninstall rates from App Store Connect should be red flags to developers that something is wro…
Lees meerGoogle has been pushing to ensure the apps available on the Google Play Store are safe from malware and adware. The company’s latest effort is a partnership with security firms in what they call the App Defense Alliance. This initiative designed to …
Lees meerGoogle recently announced that Google Play Points, a rewards system that offers points for every purchase a user makes, will be made available in the United States. The reward system, which has already seen success in Japan and Korea, is designed to…
Lees meerYummly is a recipe and shopping list app made to help users find recipes suited for their tastes and needs. With Thanksgiving approaching, apps like Yummly will see increased usage, so improving the app’s App Store Optimization can help it stand out…
Lees meerGwent: The Witcher Card Game recently hit the App Store and is already ranking strong. While it is not yet available on Google Play, analyzing its App Store Optimization can provide good insights for developers looking to compete or learn from its s…
Lees meerNow that it’s Halloween, the App Store and Google Play Store are showcasing apps designed or updated for the holiday. We’ve stressed the importance of seasonality, and this is where seasonal updates for Halloween pay off. What apps built App Store O…
Lees meerApps and mobile game developers typically want to reach a worldwide audience. Getting users around the world to enjoy an app can be both profitable and fulfilling. In order to reach users overseas, they’ll have to localize their apps for each region…
Lees meerThe Escape Game apps are a series of mobile games by Jammsworks Inc, each with a different theme. They’re mobile apps based off escape rooms, where users must uncover hidden clues and solve puzzles to escape the room. With Fall well underway, apps w…
Lees meerAs the seasons change, so do user interests and searches. Certain terms will grow or wane in popularity, presenting new opportunities for app developers to improve their App Store Optimization. Now that Halloween is almost over, it’s time for develo…
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